Pernod Ricard UK own a number of high profile alcohol brands, including the popular Malibu white rum. They have approached Direction to assemble, pack and deliver the promotional pack to their distribution network.

The Malibu promotional pack has been designed to hold a bottle and a pair of flip flops, to be on shelves ready for this summer.  The pack is quite complex, and as such requires the hand assembly services Direction is well known for. 

Direction is proud of the continuing partnership between itself and Pernod Ricard UK, and believes this is due to the excellent service, high quality and quick turnaround it delivers on every project.