The brief was to make – up gondola aisle pallet display units (PDU), fill them and get them out on time for ASDA wine week. The display units arrived flat packed, and when constructed they had to be stocked with 90 bottles of wine, stretch-wrapped and distributed to ASDA stores nationwide.

A simple job, and just an illustration of one of the many promotions Pernod have outsourced to Direction. At the last minute the deadlines were shortened, meaning that a job scheduled to take seven days, had to be done in four. Direction hit the deadline, all 995 PDU’s were delivered into ASDA on time, on brief and on budget.

Pernod Ricard UK have been a client of Direction’s for over 8 years, during this time, a close working relationship has developed which means Direction understand the dynamics of Pernod’s business. We can respond quickly and effectively to their requests, and deliver a service which meets the demands of their consumer market.